Animal rights activists accuse Latitude festival organisers of ‘cruelty’ for dyeing a flock of sheep PINK as part of a marketing campaign
- Peta has accused Latitude of being ‘thoughtless’ in an ‘attention-grabbing’ stunt
- Latitude Festival said the sheep are used to dip dyeing as part of normal farm life
- The animals were released on the first day of the festival in Henham Park, Suffolk
- Peta said the festival has put sheep at risk of getting dye in their eyes and mouth
An animal rights charity has blasted the Latitude festival – after they dyed sheep pink.
Peta has accused Latitude of being ‘thoughtless’ in an ‘attention-grabbing’ stunt after the animals were released on the first day of the festival in Henham Park, Suffolk.
The sheep have been dip-dyed in bright pink – which involves being completely submerged in liquid.
The pink sheep at the 2019 Latitude Festival in Suffolk, UK – Peta has accused Latitude of being ‘thoughtless’ in an ‘attention-grabbing’ stunt
The organisation said the festival is putting the sheep at ‘serious risk’ of getting dye in their eyes and swallowing the solution.
Director of Peta, Mimi Bekhechi, said: ‘Their heads likely held down with a crook so that the dye would cover their entire body.
‘And the abuse didn’t stop there.
‘These gentle prey animals are easily stressed and would have been terrified of the loud music and rowdy, drunk festival goers.
‘In 2019, only ignorant or cruel people still use animals as living toys, props, and photo ops.
‘We’ve learned enough about animals to know to respect and admire them for their ability to live in a world we’re fast destroying.
The animals were released on the first day of Latitude festival in Henham Park, Suffolk
Members of the public took to Twitter to express their distaste for the pink sheep and concerns over how they are dyed
Latitude Festival replied to concerns: ‘They’re dip dyed using natural water based dye which they are used to as part of their normal farm life’
‘The Health and Safety Executive advises that sheep should never be dyed for cosmetic purposes.
‘Latitude needs to listen to the outrage on social media and stick to willing, human entertainers.’
Latitude responded with assurances of the animals’ wellbeing, saying: ‘The sheep are dip dyed using natural, water based dye.
‘They are used to dip dyeing as part of their normal farm life.’
The festival is set around a lake at Henham Park near Southwold in Suffolk.
Peta said the festival is putting the sheep at ‘serious risk’ of getting dye in their eyes and swallowing the solution
Others did not see a problem with the way the sheep were treated at the festival and called for people to stop making assumptions
Emma Canning pointed out that the sheep would have been dipped anyway to ‘stop flies laying eggs in them’