I’m A Celebrity has ‘lost more than five MILLION viewers since the start of the series’4 min read

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This year’s series of I’m A Celebrity… Get Me Out Of Here! has lost more than four million viewers since the start of the show.

The Ant and Dec fronted show saw 10.63 million viewers tune in for its premiere last month – however, Saturday’s show only managed to pull in an average of 6.6m. 

Despite some big names such as Caitlyn Jenner and Ian Wright, the fall in viewership is said to be credited to a ‘mostly dull line-up of unknowns’ as well as a ‘lack of sexy shower scenes.’ 

Oh no! This year's series of I'm A Celebrity... Get Me Out Of Here! has reportedly lost more than five million viewers since the start of the show

Oh no! This year’s series of I’m A Celebrity… Get Me Out Of Here! has reportedly lost more than five million viewers since the start of the show

A source told the publication: ‘Seemingly, some viewers haven’t stuck about after seeing who was taking part.’

‘With every big star there must be lesser-known people – and some viewers think there are just too many unknowns.’

While there has been some off-screen drama involving Myles Stephenson supposedly telling Jacqueline Jossa that her husband Dan Osborne cheated on her with his ex Gabby Allen, it is alleged that ‘viewers look to be turning off in quite large numbers at the moment.’

It has also been claimed by the publication, that unlike Myleene Klass and Vicky Pattison’s sexy shower scenes in past series, there is nothing of the sort this year – which is further driving fans of the show to switch off. 

Not heard of: Despite some big names such as Caitlyn Jenner, the fall in viewership is said to be credited to a 'mostly dull line-up of unknowns'

Not heard of: Despite some big names such as Caitlyn Jenner, the fall in viewership is said to be credited to a ‘mostly dull line-up of unknowns’

Claims: Unlike Myleene Klass and Vicky Pattison's sexy shower scenes in past series, there is nothing of the sort this year - which is further driving fans of the show to switch off

Claims: Unlike Myleene Klass and Vicky Pattison’s sexy shower scenes in past series, there is nothing of the sort this year – which is further driving fans of the show to switch off

Representatives for I’m A Celeb have disputed the loss in ratings, pointing out that the show is the most watched programme of the year. 

I’m A Celeb is also the most watched programme for 16-34 year-olds (3.5m and 71% share) and 16-24 year olds (1.4m and 74% share).

The representative added that the on TV the first eight episodes are consolidating with 11.2m viewers with a 44% share.

Whilst if viewing on a Non TV device is taken into account the total average audience rises to 11.7m viewers.

An average audience of more than 13m watched the first episode (consolidated). As you know some people watch live, some people watch on the hub and other viewers watch on other devices. The consolidated figures reflect this.

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On Saturday, we got 6.6m average and 7.2m peak. This Saturday’s episode has already part-consolidated up to 8.5m viewers.

 

 

This comes after Cliff Parisi has become the third star to be axed from the jungle as campmates enter the final week of I’m A Celebrity… Get Me Out Of Here!

Speaking to Ant & Dec in his exit interview, the Call The Midwife actor admitted he felt isolated at the start of the process, and that he found it hard.

‘I just thought, loads of people are fighting for the limelight, so why not just sit back and watch and enjoy it,’ he said. ‘I would advise anyone who is asked to do this to do it.’

He's outta there! This comes after Cliff Parisi became the third star to be axed from the jungle as campmates enter the final week of I'm A Celebrity... Get Me Out Of Here!

He’s outta there! This comes after Cliff Parisi became the third star to be axed from the jungle as campmates enter the final week of I’m A Celebrity… Get Me Out Of Here!

Asked why he wanted to take part, Cliff, 59, quipped: ‘The taxman!’

Cliff also revealed he broke the rules and sneaked salt and pepper into the camp in his pants. 

‘We never saw that!’ Ant declared, impressed. 

Candid: Asked why he wanted to take part, Cliff, 59, quipped: 'The taxman!'

Candid: Asked why he wanted to take part, Cliff, 59, quipped: ‘The taxman!’ 

Sleep deprived? 'I just thought, loads of people are fighting for the limelight, so why not just sit back and watch and enjoy it,' he said

Sleep deprived? ‘I just thought, loads of people are fighting for the limelight, so why not just sit back and watch and enjoy it,’ he said

Asked whether he enjoyed going into the Jungle Jail at the start, he admitted: ‘I think it was better. We got introduced to it gradually rather than being parachuted in and being overwhelmed.

‘I think that’s the best way to do it!’

He also admitted that he ‘felt about as welcome as a fart in a space suit’ when he arrived, because the campmates had thought there were treats being sent into the camp – when he and Andy Whyment turned up instead. 

Cliff admitted he is ‘a Londoner and so scared of dogs’, but that doing the show means you have to face everything.

‘I’d love to see Kate win, and Roman, what a fabulous young man. And Andy,’ Cliff said, when asked who he’d like to win the show.

I’m A Celebrity… Get Me Out Of Here! continues on Tuesday at 9PM on ITV. 

Impressive: Cliff also revealed he broke the rules and sneaked salt and pepper into the camp in his pants

Impressive: Cliff also revealed he broke the rules and sneaked salt and pepper into the camp in his pants