A group of women have bravely stripped off for a lingerie campaign designed to celebrate ‘body victories’.
Ranging from a plus-size model to a wheelchair user and a brain cancer survivor, the six ladies are hoping to inspire body confidence with the striking images.
The campaign, from plus-size lingerie retailer Curvy Kate, was designed to encourage major and upcoming influencers to ‘share their stories of finding body acceptance’.
It features plus-size model and actress Hayley Hasselhoff, lifestyle blogger Chanel Ambrose, blogger and wheelchair user Clara Holmes, mental health advocate Grace Latter, fashion blogger Lauren Tallulah, and writer Jenny Okolo.
Fashion blogger and wheelchair user Clara Holmes has stripped off to her underwear for lingerie label Curvy Kate in a bid to encourage women to embrace their ‘body victories’
Lifestyle, fashion and beauty blogger Chanel Ambrose strips off for the campaign (left), alongside Lauren Smeets (right)
Hayley Hasselhoff – daughter of Baywatch star David – took part in the Curvy Kate campaign to inspire body confidence. She is a plus-size model and columnist for glossy mag Marie Claire
It is hoped the project will encourage ‘the telling of the stories that shape us and celebrate the individual victories each and every person has,’ a spokesperson for the brand said.
The striking campaign images feature a line-up of six influencers, including model Hayley Hasselhoff – daughter of Baywatch star David – and mother-of-two Chanel Ambrose.
Aneela Ashraf of Curvy Kate told MailOnline: ‘#MyBodyVictory, is a celebration of all the stories that make us unique in ways that are different and alike.
‘Influencers have a personal reach to their followings and we often follow those people we relate to, this is often because of the stories they have shared with us online.
Six models pose in the Curvy Kate lingerie campaign. Ranging from a plus-size model to a wheelchair user and a brain cancer survivor, the six ladies are hoping to inspire confidence
Also featured in the campaign from Curvy Kate was Jennifer Okolo (left) and brain surgery survivor Grace Latter (right)
‘This Curvy Kate campaign is all about encouraging everyone to share their body story, whether it is something monumental or seemingly minor, our stories shape us and can often be empowering to others.
‘Curvy Kate want to start conversations that help everyone see their body in a positive light.’
#MyBodyVictory will run from the 1st of August and will end on the 31st August, a weekly competition will run alongside it