Shoppers praise Sephora for introducing colour-coded baskets so customers can be left in peace3 min read

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Beauty giant Sephora introduces colour-coded baskets so customers with social anxiety can browse without being approached by staff

  • Cami Williams, from Seattle, shared Sephora’s colour coded baskets on Twitter 
  • Black baskets at a store in Europe signal staff not to approach the shopper
  • Many have praised the concept for giving those with anxiety a calm way to shop 

Shoppers have taken to social media to praise beauty giant Sephora for introducing colour-coded baskets in European stores, so that customers with social anxiety can browse without being approached by staff.

Cami Williams, from Seattle, who was impressed by the concept, took to Twitter to share a snap of the baskets on display at an undisclosed Sephora store in Europe. 

The French beauty chain advises customers to use a red basket if they’re open to assistance while shopping, or black basket if they would like to shop without interruption.

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‘There is a fellow introvert on the Sephora customer experience team who deserves A RAISE RIGHT NOW,’ wrote Cami, alongside the post which has received over 200,000 likes. 

Social media users have praised Sephora for offering customers the opportunity to shop without being approached by a sales assistant

Social media users have praised Sephora for offering customers the opportunity to shop without being approached by a sales assistant

US Twitter user Cami Williams, shared a photo of the colour coded baskets on Twitter as she praised them for helping introvert customers

US Twitter user Cami Williams, shared a photo of the colour coded baskets on Twitter as she praised them for helping introvert customers

Agreeing that the concept could be useful for introverts and those who have anxiety, a flood of Twitter users praised the idea. 

One person wrote: ‘As someone with social anxiety this is some 200 IQ marketing right here. More stores need this, I get so paranoid when followed and asked if I need anything every five minutes.’

Another said: ‘Even for an extrovert, the black baskets are great! Meeting new people energizes me but shopping is a way I wind down and relax. I don’t always feel like meeting a salesperson.’

A third added: ‘Heck, I’m not entirely an introvert (except in terms of introspection), and I would grab the black basket in a heartbeat! I hate being sold to unless I need some specific information.’

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‘A store in Korea does the same,’ said a fourth. 

A stream of social media users have praised Sephora, while revealing their dislike of being approached when browsing

A stream of social media users have praised Sephora, while revealing their dislike of being approached when browsing 

While one more joked: ‘This is true galaxy brain thinking at work. This is the FUTURE’.

Sephora has gained a reputation as being the go-to for beauty products, stocking some of the most popular brands including Fenty, Dior and Too Faced. 

Among the praise for the brand’s innovation, a number of social media users argued that colour coded baskets could reduce the number of sales worker jobs and increase theft. 

‘As much as I like this, I feel like this will just cause the red basket to feel hounded by sales people. I can also see stores hiring less sales people or giving them less hours if a large amount of customers choose black. Also theft,’ wrote one.

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Another said: ‘This seems like a good idea until 99 customers walk in and all of them grab their favourite colour basket without reading the sign. Some of y’all can’t even follow the ten items limits in an express lane or figure out how to use a turn signal.’

A third wrote: ‘This is a great idea for the introverts of the world. Unfortunately, it works right up until it doesn’t. There’s a lot of sales workers that are at risk of being out of the job if this gets too popular, in much the same way that automated cashier terminals create the same risk.’ 

Mail Online contact Sephora for comment.  

Others argued that the concept could reduce the number of people able to get a job in retail and increase the amount of theft

Others argued that the concept could reduce the number of people able to get a job in retail and increase the amount of theft 

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