New YouTube augmented reality tool will allow viewers to ‘try on’ the make-up recommended by their favourite beauty bloggers
- YouTube tool lets people virtually try on makeup while watching beauty tutorials
- AR Beauty Try-On is still being testing before being rolled out this summer
- Viewers will be shown a selection of product colours to pick from on their screen
For those who love watching makeup tutorials on YouTube – the experience is about to get a lot more useful, by allowing viewers to ‘try on’ the products being showcased.
A new augmented reality feature called AR Beauty Try-On is currently in alpha testing to iron out any bugs or issues, and is expected to be rolled this summer.
The standard video will play at the top of a split screen, while viewer’s face will be shown at the bottom, using the computer’s camera.
A range of the products will be shown along the bottom, for instance a selection of lipsticks would run across the screen’s edge.
Those watching the clips will be able to click on a shade they like that will be superimposed on to their lips, and they can then click through to the brand’s website to purchase.
It is still being tested, but is being offered to YouTube creators who wish to be paid for marketing products.
The first brand to launch an AR Beauty Try-On campaign is MAC Cosmetics, which plans to use the new format in numerous influencer campaigns.
The AR Beauty Try-On experience was tested by Google, which owns YouTube, earlier this year with several beauty brands.
The augmented reality feature is called AR Beauty Try-On (pictured) and is currently in alpha testing to iron out issues, before being rolled out more widely later in the summer
It found that 30 per cent of viewers activated the AR experience in the YouTube app – spending over 80 seconds on average trying on lipstick virtually.
The online giant has also announced a new feature which will allow brands to rotate their products virtually on platforms.
They will now be able to use Google’s 3D platform Poly to design a short video of their items turning around a different angles for customers to view.
The initiative follows a John Lewis ‘try before you buy’ lipstick experience in its app, which allows lippy lovers to try shades on before they put them in their basket.
Customers can click on the ‘Try On’ button which takes them to a live selfie screen to try out different colours.
And earlier this month, Amazon launched a new ‘Live Mode’ in-app feature with cosmetics giant L’Oréal to allow shoppers to test out different cosmetics on their faces or a model with similar skin tone.